Skip to main content

Amazon tests a new AI assistant to answer your questions while you shop

Web Hosting & Remote IT Support

Amazon is reportedly testing a new AI assistant on its mobile app that can answer customer questions about specific products.

This feature appears to have been initially discovered by e-commerce research firm Marketplace Pulse. According to the firm, the AI can be found under the “Looking for specific info?” section on product pages. The LLM (large language model) powering the feature relies on listing details provided by companies and user reviews to generate responses to inquiries. For example, you can ask if a particular workout shirt is good for running or if it fits well on a tall person. Marketplace Pulse states its main purpose is to save people the trouble of having to read individual reviews by summarizing all the information present into a succinct block of text. 

Amazon AI assistant

(Image credit: Marketplace Pulse/Amazon)

Because it’s in the early stages, the AI assistant is limited in what it can do. You can’t command it to compare two items or “find alternatives.” Although it can’t recommend specific products, Amazon’s chatbot can make soft suggestions. In another example, MarketPlace Pulse asked the app assistant if e-bikes are good for romantic dates. The AI said “not really” and recommended buying a tandem bike instead.

Quirks and unintended features

There are several quirks affecting the chatbot. Unsurprisingly, it’s “prone [to] hallucinating wrong information” about an item. MarketPlace Pulse even claims it outright refused to “answer basic questions”. What’s more, the assistant is capable of answering prompts that apparently “Amazon didn’t build it for.” 

It can generate Python code, write jokes about a product, or answer in languages besides English. CNBC had access to the test and was reportedly successful in describing items “in the style of Yoda from Star Wars.” Despite these abilities, you can’t hold a regular conversation with the AI like you could with ChatGPT.

Amazon's AI assistant quirks

(Image credit: Marketplace Pulse/Amazon)

It’s unknown how widespread the test is. We didn't have access on our phone. Amazon hasn’t said anything official so far, but we reached out to the platform asking for more information about the AI. We also asked Marketplace Pulse if it knows whether the assistant is available to a lot of people or just a select group. This story will be updated at a later time.

Alexa upgrade

Amazon’s AI ambitions don’t stop there as a report from Business Insider reveals the tech giant is currently working on a revamped and paid version of Alexa. The upgrade is called Alexa Plus, which is said to offer a “more conversational and personalized” experience akin to ChatGPT.

The team is aiming to launch Alexa Plus on June 30, according to the report. Unfortunately, development is not going smoothly. A source with intimate knowledge told Business Insider the revamp is “falling short of expectations”. The AI is reportedly hallucinating false information as the team is having a hard time getting the tech to work properly. The project may also be causing a lot of internal fighting with some arguing people are not going to want to pay for another Amazon service.

At a glance, it seems Alexa Plus might miss the June 30 deadline.

If you want your own digital sidekick, check out TechRadar's list of the best AI-powered virtual assistants.

You might also like



via Hosting & Support
Labels:

Comments

Post a Comment

Web Hosting
Remote IT Support
Sites & Socials

Popular posts from this blog

Last orders! Breville’s Birthday Sale ends in 24 hours – save an extra 10% on already-discounted espresso machines with our exclusive code

Web Hosting & Remote IT Support It’s been a busy month for coffee machine maestro, Breville. Not only did it celebrate International Coffee Day at the start of the month, but this October is also the company’s birthday month. And to mark the occasion, you can save up to AU$550 on a range of top-performing espresso machines . And that’s not all, as you can save a further 10% on discounted models with our exclusive Breville coupon code . Alternatively, you can use our exclusive promo code sitewide on the complete range of Breville appliances. You’ll need to hurry though, as the Breville Birthday Sale comes to a close at 11:30pm AEDT 21 October. Breville is, of course, responsible for some of the best coffee machines in Australia , and as a result, it can make choosing the ideal model for your household a little bit trickier. To help guide you to cafe-quality coffee at home, I’ve picked out so...
Post a Comment
Read more

Mova V70 Ultra Complete review: a full-featured robovac let down by subpar performance

Web Hosting & Remote IT Support Mova V70 Ultra Complete: Two-minute review If you've never heard of Mova as a brand, you're not alone as it was initially only available in select European and South-East Asian countries. The brand, which is owned by Dreame Technology, is now expanding and is supposed to be value-focused side of the company — although you'd be hard pressed to believe that when its latest flagship robot vacuum costs upwards $1,000 / £1,000 / AU$3,000. However, the Mova V70 Ultra Complete brings everything you expect from such an expensive robovac, including some industry-first features that are now being adopted by other brands. This includes suction that's a whopping 42,000Pa at its maximum, as well as the impressively long reach of the side brush and mopping arm (12cm and 17cm respectively). I even love the fact that it eliminates the need for dust bags by us...
Post a Comment
Read more

UK small businesses are spending big on Anthropic — but OpenAI isn't far behind as expenditure on AI tools hits new high

Web Hosting & Remote IT Support An estimated 1 out of every 8 UK small and medium businesses are paying for AI tools Over 28% of SMEs are using two or more AI platforms Publishing is the main UK sector adopting AI British SMEs are moving toward AI solutions, with adoption increasing from 1.1% in 2023 to 12.8% in 2026, new research has claimed. The study , by small business credit card providers Capital on Tap, also shows that while smaller companies may have more modest budgets, they’re still happy to spread their bets when it comes to choosing an AI solution. Over 28% of SMEs are using multiple AI platforms – with Anthropic’s Claude just edging out OpenAI’s ChatGPT, with the average quarterly spend growing to a quarterly average of £75.60 per SME. SMEs explore AI Anthropic is the most popular AI provider among British SMEs according to the research, with those businesses devoting 54.1% of ...
Post a Comment
Read more