Skip to main content

Businesses are shunning the metaverse because it's just not very good

Web Hosting & Remote IT Support

A new report from Gartner has claimed the metaverse is really not living up to expectations, despite companies like Apple and Meta pushing their ideal virtual realities.

Among the discoveries in the report were two key findings: VR outside of gaming is failing to meet customer expectations, and immersive meetings are not compelling enough for businesses to want to invest time and money moving away from already-good-enough video conferencing platforms.

This comes at a time when Meta is refining its expenses in what it calls its ‘year of efficiency,’ in preparation to throw more money at artificial intelligence and the metaverse. Equally, Apple has teased its Vision Pro headset which is expected to land on shelves in 2024 with an eye-watering $3,499 price tag.

The metaverse is nowhere near ready for us

Either the metaverse is not ready for us, or we’re not ready for the metaverse: Gartner has it that Gen Z is the only group expressing any measurable interest in the metaverse. Even so, 85% “are really not that interested in brands operating in metaverses.” A further two in five (43%) said that they are purposefully avoiding it owing to a lack of understanding.

Read more

> These are the best online collaboration tools

 > Meta's "single largest investment" is now AI, not the metaverse

 > The Linux Foundation wants to set up its own open source metaverse

Use cases aren’t all that clear, either: improving productivity, enhancing customer experiences and engagement, and addressing marketing, brand identity, and sales are all common areas that are hoped can be touched by the metaverse, but a lack of direction sees the metaverse more as a gimmick than anything beneficial.

That said, there are some instances where virtual reality headsets can prove beneficial. Microsoft can write pages about how it has helped Porsche technicians service cars and train staff more effectively with a variation of its Hololens.

That same Hololens, which has been tweaked for the US Army, has been under scrutiny for months about its lack of comfort and its conspicuousness.

Virtual meetings, though, are still out of the question. Ultimately, many workers believe that no matter how good the technology becomes, avatars will never be able to reproduce the physical communicational cues that form integral parts of our conversations.

Gartner’s research concludes by asking potential buyers to focus on the value they might be able to achieve from the metaverse, which will mean for many that holding off is the right decision for now.

Via The Register



via Hosting & Support
Labels:

Comments

Post a Comment

Web Hosting
Remote IT Support
Sites & Socials
Computing Handbook - $9.95

Popular posts from this blog

Microsoft, Google, and Meta have borrowed EV tech for the next big thing in data centers: 1MW watercooled racks

Web Hosting & Remote IT Support Liquid cooling isn't optional anymore, it's the only way to survive AI's thermal onslaught The jump to 400VDC borrows heavily from electric vehicle supply chains and design logic Google’s TPU supercomputers now run at gigawatt scale with 99.999% uptime As demand for artificial intelligence workloads intensifies, the physical infrastructure of data centers is undergoing rapid and radical transformation. The likes of Google, Microsoft, and Meta are now drawing on technologies initially developed for electric vehicles (EVs), particularly 400VDC systems, to address the dual challenges of high-density power delivery and thermal management. The emerging vision is of data center racks capable of delivering up to 1 megawatt of power, paired with liquid cooling systems engineered to manage the resulting heat. Borrowing EV technology for data center evolution The shift to 400VDC power distribution marks a decisive break from legacy sy...
Post a Comment
Read more

Google’s AI Mode can explain what you’re seeing even if you can’t

Web Hosting & Remote IT Support Google’s AI Mode now lets users upload images and photos to go with text queries The feature combines Google Gemini and Lens AI Mode can understand entire scenes, not just objects Google is adding a new dimension to its experimental AI Mode by connecting Google Lens's visual abilities with Gemini . AI Mode is a part of Google Search that can break down complex topics, compare options, and suggest follow-ups. Now, that search includes uploaded images and photos taken on your smartphone. The result is a way to search through images the way you would text but with much more complex and detailed answers than just putting a picture into reverse image search. You can literally snap a photo of a weird-looking kitchen tool and ask, “What is this, and how do I use it?” and get a helpful answer, complete with shopping links and YouTube demos. AI Eyes If you take a picture of a bookshelf, a plate of food, or the chaotic interior of your junk...
Post a Comment
Read more

Passing the torch to a new era of open source technology

Web Hosting & Remote IT Support The practice of developing publicly accessible technologies and preventing monopolies of privately-owned, closed-source infrastructure was a pivotal technological movement in the 1990s and 2000s. The open source software movement was viewed at the time as a form of ‘digital civil duty’, democratizing access to technology. However, while the movement's ethos underpins much of today’s technological landscape, its evolution has proven to be a challenge for its pioneers. Hurdles Facing Young Developers Open source models successfully paved a path for the development of a multitude of technologies, cultivating a culture of knowledge sharing, collaboration , and community along the way. Unfortunately, monetizing such projects has always been a challenge, and ensuring contributors are compensated for their contributions working on them, even more so. On the other hand, closed-source projects offer greater control, security, and competitive advant...
Post a Comment
Read more